[WHY] Do Koreans suddenly love Japan?

Korea's sentiment towards Japan has shifted from "No Japan" to "Yes Japan" due to changing generations and diplomatic relations. Younger Koreans prioritize practicality over past sentiments and are now embracing Japanese culture and products.

2024-02-03

[Journalism Internship] MZ generation works to change

A young female employee sits at her desk with her earphones on and fails to hear her colleagues when they call out to her. She is depicted as an impolite, disrespectful subordinate to her bosses, who refer to the employee as an MZ staff.

2023-10-26

The Hyundai Seoul targets the young and trendy as a picture playground

The Hyundai Seoul, located near Yeouido Station in the western part of the capital, is being transformed into a playground for millennials and Gen Z — or so it seems.

2023-02-05

Your friendly neighborhood bungeoppang seller may look a bit younger these days

Street vendors selling popular winter snacks, stereotypically run by middle-aged or elderly folks after they retire, are these days seeing more and more younger people behind the counter. People in their 20s and 30s these days can more frequently...

2023-01-16

Soonchunhyang University's virtual enrollment ceremony video featuring aespa gets 10M views

A YouTube video of Soonchunhyang University’s virtual enrollment ceremony created in collaboration with girl group aespa surpassed 10 million views, according to the university on Thursday. Dubbed the “metaverse enrollment ceremony,” the ...

2022-09-15

NFTs live on in Korea as retailers hang perks on the tokens

Retailers are jumping into the non-fungible tokens (NFT) market to expand their digital presences and to attract and retain customers. Despite the collapsing of the market for the tokens globally, the Korean NFTs are selling like digital hotcakes

2022-07-19

Korean TV shows turn to teens to keep their viewership young

Teenagers are taking over Korean television. The small screen is shedding light on young people born after the turn of the century and putting them at the forefront of entertainment shows — a change for channels which have lacked youthful stories ...

2022-05-09

Brands in Korea cater to customers by offering a full experience offline

“Don’t sell products. Sell the experience.” Many brands today are taking this motto to heart. Until around three or four years ago, along with the rise of online commerce, most brands wanted to prove themselves as innovative, scrambling to ...

2022-05-03

Basic welfare being tapped by 20- and 30-somethings

More people in their 20s and 30s are taking Korea's basic welfare payment, which in the past was the domain of the elderly poor.

2021-11-11

Blue collar jobs enjoy a vogue with the MZ generation

"From where I grew up, high-skilled labor jobs like house building or carpentry are perfectly respectable occupations that kids dream of having one day," said Lee A-jin, a 19-year-old professional carpenter.

2021-11-09

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